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Sustainable Tourism Powys RDP Project

Powys County Council with collaboration from Powys Regeneration Partnership (PRP) and Rural Development Fund (RDP) introduced four grants funds in April 2011 with a £870,000 funding pot available for tourism micro businesses, groups and organisations to bid up to £10,000 to support their work.

"Grants totalling £870,000 have so far been awarded to 235 local projects: area of supported include woodland trails, high rope course, cycle tracks, music and arts events, activities for improving access to the outdoor, green energy initiatives, recycling and energy reduction schemes, marketing campaigns, web site development and enhancement."

Sustainable Tourism Powys was an innovative programme delivered by Powys County Council to support and develop tourism in Powys into a dynamic and competitive sector. The project offered a range of support that developed and promoted the tourism offer in Powys including;

  • Grant schemes
  • Targeted marketing,
  • Business advice and support.

The overall aim of the project is:

"to develop a tourism sector that is dynamic, sustainable and competitive, that supports the local economy to sustain the social, economic and environmental aspects of the community"

The project looked to support a range of activities under the following headings:

The project through its programme of support will deliver against the following objectives:

  • To support the development of sustainable tourism.
  • To enhance the visitor experience.
  • To develop and improve the tourism infrastructure.
  • To improve the information and interpretation available for the visitor.
  • Increase visitor satisfaction and encourage repeat visits.
  • To provide support to businesses and enterprises operating with in the tourism sector to allow them to offer a quality product.
  • To support and implement the use of ICT and digital marketing within the sector.
  • To improve and develop activity based tourism.
  • To support sense of place activities that promotes the local distinctiveness of Powys.
  • Improve visitors' awareness of the local history, heritage and culture.
  • To develop and effectively promote integrated transport services for visitors to the County.
  • To develop mechanisms for sharing best practice and joint working.

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